The following NAI Member companies have now enabled (or expect to enable in the next 30 days) the placement of the Advertising Option icon for some or all advertising offerings. Please contact the particular NAI member company for further details, including information relating to supported ad formats.


The Network Advertising Initiative (NAI) is a founding sponsor of the Digital Advertising Alliance’s collaborative self-regulatory program. The NAI and its member companies fully support the deployment of the DAA program’s Advertising Option to provide consumers with enhanced notice and choice for interest-based advertising.